Keyword Research is usually the first thing one does before building an account. I will conduct the keyword research and will send the resulting keyword list to the client for final approval, before building it into the account.
Once I’ve received the final keyword list, I’ll start with the Account Build-out. Google AdWords has certain best-practices. I will build the account in accordance with these best-practices – so as to get the best possible performance from the account, at the lowest costs.
As soon as the account has been built, I’ll use my copywriting experience to write appropriate ads. These ads will then be sent to the client for approval. Once I’ve received client feedback – I’ll build these ads into the account.
Thereafter – I’ll Research and implement appropriate Targeting in order to reach the client’s customers best.
I will also create the conversion tracking code, which needs to be installed on the website so that we can track the account’s conversions. With this conversion data – I’ll be able to do Conversion Rate Optimisation on the account.
For an additional fee, I’ll also create a Google Analytics Account. Then – I can link the Analytics and AdWords accounts to enable better tracking within AdWords. This will also aid the conversion rate optimisation of the account.
These are the basics of what I offer with my PPC Account Setup. I will also manage the account for a couple of months – for an additional fee.
Hi There I am a professional Search Engine Marketing Analyst who has been working in the industry since May 2011. I started out doing SEO, but Paid Search Media quickly caught my attention - due to the simplicity it offers to market clients online. Nobody has time for writing articles and building links so as to get Google to rank your website on the first page. I have worked at 2 Digital Marketing Agencies in my hometown of Cape Town, South Africa. http://www.2stroke.co.za/ http://www.roimedia.co.za/ Whilst working at these agencies, I have worked on numerous clients in a myriad of industries. I’ve done everything from lead generation to eCommerce. I have a strong work ethic, and have never missed a dead-line. If you think we could make a good digital partnership – give me a shout.